For an effortless, sheer shadow with low-level sophisticated shimmer, look to the Burberry Sheer Eyeshadows. The Burberry makeup line is nice across the board, great formulations for lips, base, eyes, face, but for the most part I think it’s too expensive to be truly tempting, and their colors are overwhelmingly neutral. If I am up for the Burberry price tag, I go to Chanel (blush, lipstick), Dior (eyeshadow), or Guerlain (bronzer), where the options are iconic, proven, and where I’ve made happy choices in the past.
That said, these eyeshadows are really so nice. They are not highly pigmented (one popular way of determining the quality of a shadow) but we do not hold this against them as it is not their purpose. Their purpose is to be uniformly pigmented and slightly creamy in texture (imagine the texture of a Dior shadow with half the pigmentation) such that they give a foolproof wash of color that is ideal for a polished, understated look. Their colors are virtually all shades of beige and brown, and they are lovely.
I plumped for the shade Gold Trench #4, a beautiful pale gold (I wish this were the color of my trench coat). As if I needed yet another gold eyeshadow. I also like Pale Barley (silvery taupe) and Midnight Brown (chocolate brown). Great for an easy single shadow look.